A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

A Fresh Start: Planning an Art Year That Actually Works
Big dreams, realistic goals, and a little room for life to happen.
Setting meaningful goals, organizing studio time (and studio stuff), managing inventory and commitments, establishing productive studio habits, and creating a practical roadmap for the year. How do working artists decide what deserves their energy and what doesn't?

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Picture Perfect: Photographing Your Artwork

Because your painting deserves better than a crooked iPhone shot.

An approachable guide to lighting, cameras, smartphones, color accuracy, editing, file formats, and preparing photographs for websites, juried exhibitions, and publications. Some of the fixes are easier than you would think—and worth the effort to learn.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Plein Air Painting & Event

Fresh air, fresh perspectives, and don’t forget the bug spray.

From painting in solo meditation to joining a lively group paint-out, plein air painting offers opportunities for artistic growth, adventure, and camaraderie. We'll explore the pleasures and practical challenges of painting outdoors, including equipment, preparation, choosing locations, and finding fellow painters. We'll also touch on organized events, festivals, and competitions—and how to make the most of the plein air experience, whatever your skill level.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Finding Your Voice: Say what you need to say

Less imitation, more intuition. Is that my muse speaking, or do I just need a

snack? When does inspiration become imitation, and how do you know when you've found your own way? A conversation about developing an identifiable artistic voice, moving beyond teachers and influences, experimenting without losing direction, and recognizing the qualities that make your work uniquely yours.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

The Art of Selling Art: Your Website and Newsletter

Turning followers into collectors and finding your fan base.

Practical ways to build relationships with prospective buyers, develop an effective mailing list, present artwork online, and encourage direct sales. A painting leaves the studio. A relationship can last for years. How artists cultivate relationships with collectors, stay in touch without being intrusive, handle commissions and repeat purchases, and create an experience that encourages long-term patronage. What do collectors wish artists understood?

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Better Together: Finding Your Artistic Community

An artist’s life may begin in the studio, but it grows through conversation, friendship, encouragement, and shared experiences. The postponed community episode explores friendships, mentorships, accountability groups, professional organizations, artist cooperatives, and the value of surrounding yourself with people who understand your creative life. How do we find—or build—the communities that help us grow?

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Websites and Inventory Management

Your art deserves a beautiful website, and should be easy to find, both online

and off. We'll explore practical ways to create and maintain an effective artist website, organize artwork inventory, track sales and gallery consignments, and keep your records up to date. From simple spreadsheets to specialized software, we'll discuss tools and systems that can make the business side of art less overwhelming—and leave more time for the part we actually love: painting.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Reinvention at Any Stage

Transitioning to a full time painting practice, or shifting focus mid-career? Change can be messy, marvelous, and long overdue. What happens when the career you've built is no longer quite the career you want? We talk about changing careers to pursue art, pivoting to explore new ideas, moving into teaching, recovering from burnout, redefining success and more. A candid conversation about taking risks and allowing a creative career to evolve rather than simply grow.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

Come On In! Hosting an Open Studio or Holiday Home Sale

Because nothing says “welcome” like wet paint, white wine, and a cheese platter.

Welcoming visitors into your creative space can be a wonderful way to connect with collectors. We'll discuss planning, invitations, promotion, displaying and pricing artwork, creating a welcoming atmosphere, and turning casual visitors into lasting relationships. Plus, practical tips for managing sales, refreshments, and all those details that make an event successful.

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings