May Fresh Impressions: The Art of Selling Art - Your Website and Newsletter

A Webinar Series from the American Impressionist Society

FREE FOR ALL CURRENT AIS MEMBERS

Honest conversations about the realities of being a working artist.
There are endless resources available for painting techniques, but far fewer opportunities to talk honestly about the day-to-day realities of building and sustaining an artistic career. After all, artists do far more than paint.

The Art of Selling Art: Your Website and Newsletter

Turning followers into collectors and finding your fan base.

Practical ways to build relationships with prospective buyers, develop an effective mailing list, present artwork online, and encourage direct sales. A painting leaves the studio. A relationship can last for years. How artists cultivate relationships with collectors, stay in touch without being intrusive, handle commissions and repeat purchases, and create an experience that encourages long-term patronage. What do collectors wish artists understood?

Fresh Impressions is a monthly webinar series created for artists who want practical conversations about navigating a creative career: juried exhibitions, travel, studio organization, social media, community, AI tools, and everything in between.

Hosted by Board Secretary Chris Rapa AIS and Julie Davis AIS, each session features candid discussion, guest artists and experts, audience Q&A, and actionable takeaways designed to support artists at every stage of their journey.

Our Goal: To create a welcoming space where artists feel comfortable asking the questions they think they should already know the answers to.
This is not about how to paint. It's about how to be a practicing artist.

Event Details
When: Third Thursday of each month
Time: 1:00 PM Eastern / 10:00 AM Pacific
Where: Zoom

A Zoom link will be emailed to registered participants two days before the session, with a reminder sent one hour before the webinar begins.
Registration closes one hour before the event.

Why Attend Live?
While every webinar is recorded, we strongly encourage members to join us live whenever possible.
Live attendees have the opportunity to:

• Ask questions during the Q&A session

• Participate in the conversation

• Learn from the experiences and perspectives of fellow members

• Connect with the AIS community in real time

As an added benefit of attending, registered participants receive access to the recording well before it is added to the AIS Member Library. Recordings will be available to the full membership approximately two weeks after the live event.

What to Expect

• Monthly live webinars

• Guest artists and industry experts

• Interactive audience Q&A

• Curated member questions

• Practical resources and follow-up materials

• Early access to webinar recordings